MEI Awards World-Wide Product Launch – Netherlands Station

Date: May 24th – May 25th, 2016

Venue: The Amsterdam RAI Exhibition and Convention Centre

The MEI Awards World-wide Product Launch was held in Netherlands, which was in the same period with PLMA’s World of Private Label Show. PLMA, sponsored by the Private Label Manufacturers Association, is an OEM exhibition for international private-label brands . It is one of the largest exhibitions in this area, also the most influential gathering place of the world's OEM businesses. The exhibition attracted a total of more than 2000 exhibitors from around the world, and it was divided into two display areas, food and non-food areas.

The MEI Awards located in the non-food area. The MEI Awards committee brought the top quality and excellent Chinese products to global buyers with a unique presentation style. What’s more, it provided a good opportunity for global buyer and domestic suppliers to meet face to face.

Pieces of intellect home appliances, creative new products, environmentally-friendly decorations, outdoor products, etc., with current most popular elements, has attracted many international buyers’ attention. This World-wide Product Launch exhibited a total of 28 excellent products which represented “beauty” of Made-in-China mostly, from Light Industry & Daily Use, Consumer Electronics, Home Furnishings, and some other related industries. Whether it is product quality, manufacturing process, or design, had made an impression. During the two-day exhibition, our booth had attracted many buyers and suppliers to visit, and the degree of satisfaction to these products was relatively higher. Meanwhile, they expressed a greater degree of recognition for the MEI Awards committee.

Buyers’ feedback:

Quality, Convenience, Interactivity, Creation

The above keywords are what buys mentioned most in this exhibition. Buyers had a relatively high degree of concern for products with above keywords. Such as “quality”, many buyers reported that the European market had always been stricter to quality control, and in their traditional ideas, they always felt that the quality of Chinese products were relatively poor. But in recent years, with the rise of OEM and many Chinese companies have paid more and more attention to the quality of product , many European and American buyers have looked to Chinese market, and gradually found that China had lots of good products which could be used as their suppliers. At the scene, buyers said the quality of products we showed were in line with their purchase requirements, the second was “Interactivity” (this is for Consumer Electronics products). In the current market, there were a lot of intelligent electronic products, but their consideration of human-computer interaction was not much, little attention to consumer experience. These suggestions for Chinese goods were what buyers passed to us in our communication. In Netherlands station, enjoyment and creation of products are also of concern to buyers. At the scene, we had an APP smart toothbrush designed for children, it caused great concern because of its high enjoyment. Even the Italian products designer James (ZB Designers Company) who obtained the IF and the red dot many times. He thought the smart electric toothbrush displayed felt good, design concept and interaction of the product were full of childlike.

At the scene, many buyers had clear purchasing demands, many of them found the products they needed here in our booth. Such as the Swiss buyer Pascal, he purchased some Consumer Electronics products (toothbrush, electronic products and so on), and had already started in-depth communication with suppliers; Another buyer, Dogan, from Turkey Company CARPEX  was interested in outdoor products (such as charging pack, charging paper and so on); Buyer Nasim, from the UK, was also interested in outdoor products, he asked about their prices and the prices for big quantity. Our products got a high degree of recognition from buyers at the scene, and there were many buyers hoped that our participating enterprises could provide personal product tailor for them.

Chinese suppliers’ feedback:

In PLMA’s World of Private Label Show, our brand-MEI Awards had got a high degree of r approval from participating suppliers. Many suppliers said that a series of activities organized currently by MEI Awards, could provide much help and support for Chinese companies on their brand road. Through the platform of MEI Awards, many overseas buyers could see the excellent Chinese products, see the innovation of Chinese products, which had really promoted Chinese good manufacturing products.

At present, many Chinese suppliers’ brand awareness has been gradually improving, but they still lack concepts about brand image packaging, product innovation, etc. Many companies pay less attention to these above aspects. Manufacturing Excellence & Innovation Awards can provide help and support for these enterprises in brand innovation and image packaging.

At the same time, some Chinese enterprises cannot improve quality and efficiency of production for lack of good production conditions and technical support, even if they have a good design concept. To help solve such problems, the MEI Awards committee has organized a series of offline activities, such as leading these small and medium-sized firms into well-known enterprises, to learn their production management and design concept, which has increased opportunities for these small and medium-sized firms to learn and exchange.

The MEI Awards World-Wide Product Launch - Netherlands, has made more overseas buyers and Chinese enterprises aware of MEI Awards. For buyers, we strive to create and provide the best quality of Chinese enterprises and products, for Chinese suppliers, we keep working together to push “Made in China" to "Created in China”, to help improve quality of Chinese products, to promote the “beauty” of Made-in-China.

It is reported that MEI Awards World-wide Product Launch in Netherlands is the fifth stop following Shanghai, Guangzhou, Las Vegas and Hong Kong. At next stages, it will be held in the United States, Japan and the United Arab Emirates. By the way, the annual selection of 2016 MEI Awards has been officially launched in May 2016. If you are interested in the activity, please pay attention to the official website of MEI Awards (meiawards.org).